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# The Case for Alphalerts

Alphalerts is the latest business attempt of mine. Why another financial alerting service though?

Current services that allow some sort of alerting are very restricted. The reason is simple - they offer alerting as some sort of by-thought of their main product, be it brokerage services or buy/sell alerts. Note: Buy/sell alerts are different from 'general' alerts. The former often rather seems like a glorified roboadvisor. Ideas here are sentiment analysis or unusual options activity (but there are a lot more..). This business tries to actively make this its core offering: Alerting of any kind of financial event there can be.

You want to get alerted when Tech companies with high Q/Q earnings growth drop? You want to get alerted when Cryptocurrencies start to pump (and dump)? You're a CEO that just wants to buy your favorite stock at a favorable price, but don't want a standing limit order? Create a simple alert on Alphalerts that sends you an SMS or App alert when that happens.

The platform makes querying the database easy, and adds elements that explain the KPIs to people who know less while making sure power users have a lot of options.

See the Figure below for an example. The query looks for Tech companies with high Q/Q earnings growth (over 100%), with a market capitalization between 50M and 1B and a drop of over 4%.

Of course, the product is still far from being completely done. But the core functionality is there. There are also special KPIs that are supported: For instance, one can also get alerted when the live Equity Put/Call Ratio crosses a threshold. More are planned for the future. The current financial vehicles supported are US stock options, NYSE and Nasdaq stocks and cryptocurrencies. There is also a large (but still incomplete) knowledge base and good documentation, which makes it easy for professionals to understand what exactly is being offered, while giving newbies the opportunity to learn and become pro, since the KPIs that are offered are pure financial knowledge (things like institutional ownership, earnings growth, dividends.. and so on). Lastly, of course there is an App which can be used to manage queries on the go, but also receives notifications (i.e. the alerts themselves), if one likes.

I think in general, this is a very nice tool with a laser focus on financial alerting.

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